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Professional Digital Marketing

Instructor Led Training Program (Online)

  • Duration 180 day
  • 180 Hour(s)
  • Level: Advanced
  • Paid Internship
  • Free Job Consultancy
  • Assignments and Exams
  • 11 Course(s)
  • 1 Skills and Tools
  • Live Industry Project

Fee : Rs 40000
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Overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope.



Fee : Rs 40000
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Course Contents

1. Colour psychology on content 
2. Types of colour and its significance 
 

Blueprint Preparation 
Prepare a full Digital marketing blueprint for a Brand with budget

1. Introduction to marketing 
2. What is marketing 
3. Difference between sales and marketing 
4. 7 Ps - deep inside hands on design 
5. PEST PORTER, SWOT , STP practical framework 
6. Behavioural marketing - Introduction 
 

1. Introduction 
2. Type of content marketing 
3. Why content is king
4. Types of customer for a brand
5. Commonly misuses strategies for content marketing that 90% marketer does
6. Tools for content creation

1. Introduction to digital marketing 
2. Purpose of Facebook, Google, Twitter , Instagram and LinkedIn marketing
3. Introduction to Facebook and Instagram marketing. It’s  terminologies  and their definition and practical usable   
4. Facebook page set up
5. Facebook Ad manager introduction
6. How to set right audiences through Facebook ads manager as per psychographic, demographics, behaviour and device uses pattern, network, OS, 
7. How to optimise the ads to minimise the cost 
8. Facebook analytics and ROI measurements  
9. Facebook creative hub 
10. Right content for right ad- strategies 
11. Customer response automation through Facebook tools 

1. Introduction to Google ads 
2. Setup local business  page
3. Setup google ADs tool
4. Introduction to google ads  marketing and terminologies  and their definition
5. Introduction to SEM
6. Types of ads and it’s significance 
7. How to set right audiences through google ads manager tool as per psychographic, demographics, behaviour and device uses pattern, network, OS, 
8. Hands on Ad setup in google ads 
9. Ad result analysis and ROI measurement 
10. Introduction to SEO 
11. On page SEO 
12. Off page SEO 
13. Youtube ads 
14. PPC 

1. Introduction to Twitter Ads
2. Twitter  page set up
3. Twitter Ad manager introduction
4. How to set right audiences through Twitter ad manager as per psychographic, demographics, behaviour and device uses pattern, network, OS, 
5. How to optimise the ads to minimise the cost 
6. Twitter  analytics and ROI measurements 

1. Introduction to LinkedIn Ads.           
2. LinkedIn  page set up
3. LinkedIn  Ad manager introduction
4. How to set right audiences through Twitter ad manager as per psychographic, demographics, behaviour and device uses pattern, network, OS
5. How to optimise the ads to minimise the cost 
6. LinkedIn  analytics and 

1. Sms marketing 
2. Mail marketing 
3. Call Automation - tele marketing 
4. Affiliates marketing 
5. Co Branding 

1. CRM - Zoho 
2. Canva 
3. Exotel for call flow automation 
4. SalesIQ
5. Jira
6. Confluences 
7. Hootsuite / Zoho social 

1. How to handle bad and angry customer over social media 
2. How to choose right content 
3. How to convert query into potential leadsT

Skills and Tools Covered

  • Sample Certificate

    Magnox Certificate Holders Work On Companies Like

  • Industry recognized course completion certificate which will have a lifelong validity. Certificate can be verified from

    Application Process

    Candidates can apply to this Professional Digital Marketing in 3 steps.

    Apply Now

    Apply for the program by clicking the link below. Incase of paid program, make necessary payment to complete your registration.

    Enroll Now

    Application Review

    Once your application is received, the Administrator will review acccording to the criteria. You will be notify about your first approval/rejection via email or you can check your program status by login to your dashboard below.

    Login Now

    Admission

    After the payment is completed, the application will be finally approved and you can start learning.

    Live Industry Projects View All Projects

    Library Management System

    Library management system project website used to maintain all activities of library system such as maintain books stock, issue book records, return book records, student detail and also keep data of penalty for late return books. The project covered all activities which have done to run the library system. 

    E-Governance Project

    e-Governance refers to the use of Information and Communication
    Technologies to improve the Transparency, Accountability, Efficiency & Effectiveness of Government.

    • Doing things differently, and not doing different things…
    • Re-engineered process perspective
    • Citizen and service-centric approach, and not a department centric
    • ICT Enablement
    • The back-ends and in parallel creating suitable middleware
    • community access points.

    Virtual Laboratory

    Virtual Laboratory is a computer-based activity where students interact with an experimental apparatus, hands-on or other activity via a computer interface.
    IT is also can be referred as an on-screen simulator or calculator that helps test ideas and observe results.  Virtual Labs enable the students to learn at
    their own pace and enthuse them to conduct experiments.
    Virtual Labs also provide a complete learning management system where
    the students can avail various tools for learning, including additional
    web resources, video lectures, animated demonstration, and
    self-evaluation.

    Our future plan is to use technologies like VR, AR, Meta Phase like technologies to make the feel of the experiments much more better.

    FAQs

    Select the specific course which you required and in the course details section click on the enroll button. If you are a registered user login with your credentials and enroll yourself.Otherwise sign up with your details and automatically you will be enrolled in the said course.

    Notification (SMS and Mail) will be sent to each participant before 15 mins of each class.

    Still have Queries ? Contact Us

    Address

    Magnox Technologies Pvt, Ltd. 7th Floor, Nasscom Warehouse, Mani Bhandar (7th Floor), Webel Bhaban, Sector V, Saltlake Kolkata - 91

    E-mail

    sougam@techmagnox.com, magnox.iitkgp@gmail.com

    Please fill in the form and an expert from the admissions office will call you in the next 4 working hours.